Logo Design for Coco’s Gym
Coco’s Gym is a powerlifting and strong man gym on the Gold Coast. The client liked the idea of using a minotaur as the gym’s ‘mascot’, and thus the logo centred around this concept. The logo design features bold typography, bold colours and a ‘distressed’ effect over the entire design to emphasise the gritty nature of powerlifting and the no-nonsense attitude of the gym.
An important aspect of this logo was to achieve aesthetically pleasing graphics while only using a couple of flat colours (rather than many colours and gradients of colour). The reason for this is that the logo is more versatile in printing on different surfaces, such as clothing and banners (something that would be done often as part of the business’s marketing efforts).