Landing page for Primal Food
Primal Food is a company based in Melbourne who provide convenient and healthy pre-cooked meals to help busy people achieve their fitness and weight loss goals. I’ve been involved in designing a new landing page for the website geared towards male customers looking to build muscle and reduce body fat. The design uses bold fonts and strong contrasting colours to communicate a masculine feel while using the right imagery and layouts to present the text-heavy content in an interesting way. This design was then handed to their in-house developer to code and implement.