Literacy Planet Logo Design
The LiteracyPlanet logo was designed using two different fonts as a typographic base, from which individual letters were tweaked to create the finished product. To maximise practicality, a condensed typeface and reduced kerning were implemented to compact the width of the logo while keeping both words on one line. A world graphic was designed to accompany the text, adding colour and building upon the ‘world’ concept of the brand—both of which being of importance with LiteracyPlanet’s younger audience. Finally, the logo is unified with a black outline which gives the brand a fun, game-like feel and also allows the logo to be used on any colour background without disrupting its colour palette.