Project Information
Paperclip

Matt Ward Business Card Designs

Working closely with the client, the business card and logo designs were crafted over many iterations to ensure the best design was achieved to represent the business. The business card balances a minimalistic design with imagery to visually communicate what the business is about. It is purposefully designed with a dark colour scheme, conveying a sense of performance.

The logo is a monogram-styled design, simply taking the initials of the business name and arranging it into a square configuration with an elegant font. We deliberately steered away from more cliché ideas (such as using a graphic of a microphone or musical note) to maintain a professional brand image. A hand written font was used to contrast with the elegance of the monogram, adding a ‘personal’ touch to the brand.