Product design for FURIA Athletica
In addition to building the complete website for FURIA Athletica, I’ve enjoyed the process of also creating their products. Starting from concept sketches, I refined the design with the FURIA team to then produce technical drawings to provide to the manufacturer. I then worked closely with the manufacturer to select the best fabrics and refine the prototypes over several iterations to produce a world-class end product. FURIA tights are regarded among athletes as some of the best on the market—surpassing the quality of Nike, Lorna Jane, Adidas and other major brands. In addition to this, I’ve also done all the photography and photo editing for the brand.